Meeting with Olfactory Excellence

We had the pleasure of attending the 22nd edition of Pitti Fragranze, held from September 13 to 15, 2024. This must-attend event in the world of niche perfumery brings together creators, brands, and industry enthusiasts every year in Florence. It offers a unique opportunity to discover emerging trends, new creations, and to meet key players in the industry.

Our presence at Pitti Fragranze aimed to strengthen our relationships with perfume creators and potential partners. We had the chance to engage with passionate professionals and explore new avenues for collaboration, which we hope will materialize into creative partnerships.

This event was also a great source of inspiration, allowing us to discover innovative fragrances and avant-garde concepts that will fuel our thoughts for future projects. We left with many ideas and enriching perspectives for the future.

Here are some key figures from this edition :

• 215 brands participated in the exhibition,
• 74% of these brands came from abroad,
• 96 included new names and returns for this edition,
• 61 made their debut at Fragranze.