{"id":1066,"date":"2020-04-14T17:02:19","date_gmt":"2020-04-14T15:02:19","guid":{"rendered":"https:\/\/fragrances-concerto.com\/expertise\/"},"modified":"2025-04-10T15:25:58","modified_gmt":"2025-04-10T13:25:58","slug":"expertise","status":"publish","type":"page","link":"https:\/\/fragrances-concerto.com\/en\/expertise\/","title":{"rendered":"Expertise"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 container-alt hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" id=\"container-expertise-intro\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_4 1_4 fusion-one-fourth fusion-column-first column-text\" style=\"width:25%;width:calc(25% - ( ( 5vw ) * 0.25 ) );margin-right: 5vw;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">Our creative palettes<\/h2><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last column-text\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\">At Fragrances Concerto, every project begins with a detailed analysis of your brand environment: Positioning, Targets, Competition, Regulatory constraints, and Price.  At the end of this first step, we recommend a creative work that calls upon one of the following four creative palettes : Emoperf, Natperf, Fineperf and Mainperf. The choice of the creative palette will have an impact on the catalogue of raw materials used, and on the choice of the perfumers involved according to their sensitivity and skills.\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 container-alt hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" id=\"container-expertise-01\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first column-image-background fusion-no-small-visibility\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-right: 5vw;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"image-acf-background\" style=\"padding: 0px;background-image: url(https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_373830868.jpg);background-size: cover;min-height: inherit;height: auto;background-position: center center\" data-bg-url=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_373830868.jpg\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last column-text\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 0px 5vw 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">Emoperf<\/h2><\/div><img class=\"lazyload img-alt img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%270%27%20viewBox%3D%270%200%20100%200%27%3E%3Crect%20width%3D%27100%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_373830868.jpg\" width=\"100%\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n\n<div class=\"fusion-text fusion-text-2\">Fragrances with a strong emotional impact, formulated to instantly capture the attention of consumers. We call them \"Smiling fragrances\". Figurative, these fragrances are inspired by familiar places, situations or tastes that evoke sensations of pleasure in the consumer. In this palette, the raw materials portfolio is enriched with ingredients from the food flavorings industry. Natural ingredients and natural reconstitutions are also given a large place in the raw materials range.\n<h3><\/h3>\n\n<h3>Main markets<\/h3>\nToiletries<br>\r\nHome fragrances<br>\r\nCosmetics\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 container-alt hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" id=\"container-expertise-01\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first column-text\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-right: 5vw;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 0px 5vw 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">Natperf<\/h2><\/div><img class=\"lazyload img-alt img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%270%27%20viewBox%3D%270%200%20100%200%27%3E%3Crect%20width%3D%27100%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_671755027.jpg\" width=\"100%\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n\n<div class=\"fusion-text fusion-text-3\">100% natural fragrances. The beauty conferred by the richness of naturalness in fragrances is infinite. For more than 10 years, Fragrances Concerto has been developing 100% natural fragrances that are as beautiful as they are good for consumers and for our environment. We use only pure and natural essences for this palette.\n<h3><\/h3>\n\n<h3>Main markets<\/h3>\nToiletries<br>\r\nCosmetics<br>\r\nHome fragrances\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last column-image-background fusion-no-small-visibility\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"image-acf-background\" style=\"padding: 0px;background-image: url(https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_671755027.jpg);background-size: cover;min-height: inherit;height: auto;background-position: center center\" data-bg-url=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_671755027.jpg\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 container-alt hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" id=\"container-expertise-01\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first column-image-background fusion-no-small-visibility\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-right: 5vw;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"image-acf-background\" style=\"padding: 0px;background-image: url(https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_1393817648.jpg);background-size: cover;min-height: inherit;height: auto;background-position: center center\" data-bg-url=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_1393817648.jpg\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last column-text\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 0px 5vw 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">Fineperf<\/h2><\/div><img class=\"lazyload img-alt img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%270%27%20viewBox%3D%270%200%20100%200%27%3E%3Crect%20width%3D%27100%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_1393817648.jpg\" width=\"100%\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n\n<div class=\"fusion-text fusion-text-4\">To respond to the most exclusive projects, which require the use of the rarest and most precious raw materials in perfumery, and according to the budget allocated by the brands, we enrich our creative palette with the noblest raw materials. With this creative palette, even more so than in others, our customers are closely involved in the creative process, which leaves a large space for the selected precious ingredients.\n<h3><\/h3>\n\n<h3>Main markets<\/h3>\nFine perfumery<br>\r\nHome fragrances<br>\r\ncosmetics\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 container-alt hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" id=\"container-expertise-01\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-first column-text\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-right: 5vw;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 0px 5vw 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">Mainperf<\/h2><\/div><img class=\"lazyload img-alt img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%270%27%20viewBox%3D%270%200%20100%200%27%3E%3Crect%20width%3D%27100%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_565003417.jpg\" width=\"100%\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n\n<div class=\"fusion-text fusion-text-5\">Always listening to the markets, we are able to offer fragrances that are at the heart of the major olfactory trends in each of our 4 scent areas. By choosing this creative palette, our customers who wish to cater for as many people as possible, while keeping a the perfume's cost under control, are assured of being in the dominant olfactory families of their market.\n<h3><\/h3>\n\n<h3>Main markets<\/h3>\nFine perfumery<br>\r\nToiletries<br>\r\nCosmetics<br>\r\nHome fragrances\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_1_2 1_2 fusion-one-half fusion-column-last column-image-background fusion-no-small-visibility\" style=\"width:50%;width:calc(50% - ( ( 5vw ) * 0.5 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"image-acf-background\" style=\"padding: 0px;background-image: url(https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_565003417.jpg);background-size: cover;min-height: inherit;height: auto;background-position: center center\" data-bg-url=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_565003417.jpg\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 container-blue hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first column-image-background fusion-no-small-visibility\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 0 ) * 0.66666666666667 ) );margin-right: 0px;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"image-acf-background\" style=\"padding: 0px;background-image: url(https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2024\/09\/7049.jpg);background-size: cover;min-height: inherit;height: auto;background-position: center center\" data-bg-url=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2024\/09\/7049.jpg\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last column-text\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 0 ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 5vw 5vw 5vw;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-three fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:14;line-height:1;\">Company<\/h3><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">30 years of expertise a your service<\/h2><\/div><img class=\"lazyload img-alt img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%270%27%20viewBox%3D%270%200%20100%200%27%3E%3Crect%20width%3D%27100%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2024\/09\/7049.jpg\" width=\"100%\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n\n<div class=\"fusion-text fusion-text-6\">Perfumery is a work of art, and as such, its apprenticeship is a long process, where experience feeds inspiration in an iterative process. Our expertise has been built with the most skilled perfumers, to satisfy the most demanding customers.\n<\/div><div class=\"fusion-button-wrapper\">\n\t<style type=\"text\/css\">.fusion-button.button-1 {border-radius:0px;}<\/style>\n\t<a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/fragrances-concerto.com\/en\/company\/\">\n\t\t<span class=\"fusion-button-text\">Read more<\/span>\n\t<\/a>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"spay_email":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expertise - Fragrances Concerto<\/title>\n<meta name=\"description\" content=\"Fragrances Concerto, offers a fragrance expertise that meets the expectations of the fine fragrance, ambiance, hygiene and beauty markets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fragrances-concerto.com\/en\/expertise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertise - 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