{"id":1041,"date":"2020-04-14T17:01:44","date_gmt":"2020-04-14T15:01:44","guid":{"rendered":"https:\/\/fragrances-concerto.com\/grasse\/"},"modified":"2021-05-27T12:01:50","modified_gmt":"2021-05-27T10:01:50","slug":"grasse","status":"publish","type":"page","link":"https:\/\/fragrances-concerto.com\/en\/grasse\/","title":{"rendered":"Grasse"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 container-alt hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" id=\"container-grasse-intro\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_2_5 2_5 fusion-two-fifth fusion-column-first column-image-background fusion-no-small-visibility\" style=\"width:40%;width:calc(40% - ( ( 5vw ) * 0.4 ) );margin-right: 5vw;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"image-acf-background\" style=\"padding: 0px;background-image: url(https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_242490343.jpg);background-size: cover;min-height: inherit;height: auto;background-position: center center\" data-bg-url=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_242490343.jpg\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_3_5 3_5 fusion-three-fifth fusion-column-last column-text\" style=\"width:60%;width:calc(60% - ( ( 5vw ) * 0.6 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 0px 5vw 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">Land of perfume<\/h2><\/div><img class=\"lazyload img-alt img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%270%27%20viewBox%3D%270%200%20100%200%27%3E%3Crect%20width%3D%27100%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_242490343.jpg\" width=\"100%\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n\n<div class=\"fusion-text fusion-text-1\">Strolling through the narrow and smelling streets of the city of Grasse is to immerse yourself in a rich and vibrant history, about an industry that speaks of the living, the terroir, the plants and the men who built it. The names of the squares, streets and main sites of this medieval town are a testimony to this glorious heritage. In a peaceful setting, south-facing on its hillside from where the glance is drawn to the sea, Grasse has been writing and telling us the history of perfume for 400 years. demonstrate its affection to this exceptional terroir, Fragrances Concerto had the pleasure, in March 2020, becoming member of Grasse expertise with the ambition to contribute to the continuous improvement and promotion of the savoir-faire of the Pays de Grasse in meaningful, valuable ways, and to support local production of perfume plants.\r\n\n<\/div><div class=\"signature-logo\">\n\t<img class=\"lazyload img-logo grasse-expertise img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%2710%27%20height%3D%270%27%20viewBox%3D%270%200%2010%200%27%3E%3Crect%20width%3D%2710%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/04\/logo-Grasse-Expertise-rond.png\" width=\"10px\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n<\/div>\n\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-bg-parallax\" data-bg-align=\"center center\" data-direction=\"up\" data-mute=\"false\" data-opacity=\"100\" data-velocity=\"-0.3\" data-mobile-enabled=\"true\" data-break_parents=\"0\" data-bg-image=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_663203737.jpg\" data-bg-repeat=\"false\" ><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-parallax-up container-citation hundred-percent-fullwidth non-hundred-percent-height-scrolling lazyload\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\" data-bg=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_663203737.jpg\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><h2>\u201cThe glance is often misleading, not the nose\u201d<\/h2>\n<h3>Philippe Sollers<\/h3>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 container-default hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first column-text\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 5vw ) * 0.66666666666667 ) );margin-right: 5vw;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 5vw 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:14;line-height:1;\">History<\/h3><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">400 years of perfumery<\/h2><\/div><img class=\"lazyload img-alt img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%270%27%20viewBox%3D%270%200%20100%200%27%3E%3Crect%20width%3D%27100%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/04\/P1000007-2.jpg\" width=\"100%\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n\n<div class=\"fusion-text fusion-text-3 fusion-text-split-columns fusion-text-columns-2 fusion-no-small-visibility\" style=\" -webkit-column-count:2; -webkit-column-gap:2.5vw; -webkit-column-width:100px; -moz-column-count:2; -moz-column-gap:2.5vw; -moz-column-width:100px; column-count:2; column-gap:2.5vw; column-width:100px;\"><p>The perfume industry began in Grasse nearly 400 years ago. In the wake of the Italian renaissance, under the influence of Catherine de Medicis and her court, and , France, in the seventeenth century is getting into the perfume business. Grasse, a town of tanners, began to perfume the sheepskin gloves it produced, and soon met with success in all the courts of Europe. The success of Grasse&#8217;s companies allowed the town to experience an unprecedented boom. The microclimate that reigns on this balcony overlooking the Mediterranean, particularly favourable to the cultivation of perfume plants, allowed production to gradually expand over several thousand hectares. Rose, Tuberose, Orange Blossom, Violet, Mimosa, Lavender, Myrtle, and the emblematic Jasmine blossomed on these fertile lands where distilleries multiplied. Over time, the techniques for obtaining fragrance essences were perfected and a rich and varied environment was created around the needs of the perfume industry. In 2018, the city obtained an expected declaration from UNESCO, which classified its expertise in perfumery related to perfume as part of the intangible cultural heritage of humanity. An immense recognition for the generations that have worked to build this heritage and the world history of perfumery. The underlying forces of Grasse&#8217;s perfume industry has never wavered and is presently experiencing a new vigour with the presence on its fertile soil of major luxury groups such as Chanel, or LVMH; as well as, a university perfume research centre, the dynamism of dozens of perfume companies, and more and more farmers who, under the aegis of the association<a href=\"http:\/\/www.fleurs-exception-grasse.com\" target=\"_blank\" rel=\"noopener\"> Les Fleurs d&#8217;Exception du pays de Grasse<\/a>, cultivate the most beautiful floral essences organically.Nowhere else in the world is it possible to find such a concentration of expertise in perfumery.<\/p>\n\n<\/div><div class=\"fusion-text fusion-text-4 fusion-no-medium-visibility fusion-no-large-visibility\"><p>The perfume industry began in Grasse nearly 400 years ago. In the wake of the Italian renaissance, under the influence of Catherine de Medicis and her court, and , France, in the seventeenth century is getting into the perfume business. Grasse, a town of tanners, began to perfume the sheepskin gloves it produced, and soon met with success in all the courts of Europe. The success of Grasse&#8217;s companies allowed the town to experience an unprecedented boom. The microclimate that reigns on this balcony overlooking the Mediterranean, particularly favourable to the cultivation of perfume plants, allowed production to gradually expand over several thousand hectares. Rose, Tuberose, Orange Blossom, Violet, Mimosa, Lavender, Myrtle, and the emblematic Jasmine blossomed on these fertile lands where distilleries multiplied. Over time, the techniques for obtaining fragrance essences were perfected and a rich and varied environment was created around the needs of the perfume industry. In 2018, the city obtained an expected declaration from UNESCO, which classified its expertise in perfumery related to perfume as part of the intangible cultural heritage of humanity. An immense recognition for the generations that have worked to build this heritage and the world history of perfumery. The underlying forces of Grasse&#8217;s perfume industry has never wavered and is presently experiencing a new vigour with the presence on its fertile soil of major luxury groups such as Chanel, or LVMH; as well as, a university perfume research centre, the dynamism of dozens of perfume companies, and more and more farmers who, under the aegis of the association<a href=\"http:\/\/www.fleurs-exception-grasse.com\" target=\"_blank\" rel=\"noopener\"> Les Fleurs d&#8217;Exception du pays de Grasse<\/a>, cultivate the most beautiful floral essences organically.Nowhere else in the world is it possible to find such a concentration of expertise in perfumery.<\/p>\n\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last column-image-background fusion-no-small-visibility\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 5vw ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:right center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"image-acf-background\" style=\"padding: 0px;background-image: url(https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/04\/P1000007-2.jpg);background-size: cover;min-height: inherit;height: auto;background-position: 15% center\" data-bg-url=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/04\/P1000007-2.jpg\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 container-blue hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-equal-height-columns\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:rgba(226,226,226,0);border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-two-third fusion-column-first column-image-background fusion-no-small-visibility\" style=\"width:66.666666666667%;width:calc(66.666666666667% - ( ( 0 ) * 0.66666666666667 ) );margin-right: 0px;margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:center center;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"image-acf-background\" style=\"padding: 0px;background-image: url(https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_763831042.jpg);background-size: cover;min-height: inherit;height: auto;background-position: center center\" data-bg-url=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_763831042.jpg\"><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-one-third fusion-column-last column-text\" style=\"width:33.333333333333%;width:calc(33.333333333333% - ( ( 0 ) * 0.33333333333333 ) );margin-top:0px;margin-bottom:0px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 5vw 5vw 5vw 5vw;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:14;line-height:1;\">Fields of work<\/h3><\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two fusion-title-default-margin\" style=\"margin-right:0px;margin-left:0px; margin-top:0px; margin-bottom:0px\"><h2 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"--fontSize:26;line-height:1.35;\">Our main<br>markets<\/h2><\/div><img class=\"lazyload img-alt img-responsive\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27100%27%20height%3D%270%27%20viewBox%3D%270%200%20100%200%27%3E%3Crect%20width%3D%27100%27%20height%3D%270%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-orig-src=\"https:\/\/fragrances-concerto.com\/wp-content\/uploads\/2020\/05\/shutterstock_763831042.jpg\" width=\"100%\" height=\"auto\" max-width=\"1024px\" max-height=\"1024px\">\n\n<div class=\"fusion-text fusion-text-5\">For 20 years we have been expressing our creativity through fragrances for hedonistic perfumery, which brings well-being and pleasure to the beauty and hygiene markets.\n<\/div><div class=\"fusion-button-wrapper\">\n\t<style type=\"text\/css\">.fusion-button.button-1 {border-radius:0px;}<\/style>\n\t<a class=\"fusion-button button-flat fusion-button-default-size button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/fragrances-concerto.com\/en\/applications\/\">\n\t\t<span class=\"fusion-button-text\">Read more<\/span>\n\t<\/a>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"spay_email":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.3 - 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